In today’s hurried life, more and more people crave instant gratification in every aspect of their lives, including the videos they watch. Videos created for video marketing purposes need to be short and punchy, which often creates a challenge writing a script that communicates the call to action (CTA) and compels the viewer to move through the marketing funnel in the shortest amount of time.
One of the most important elements of a great marketing video is a solid script to accompany it. – L. Scott Harrell
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