In today’s hurried life, more and more people crave instant gratification in every aspect of their lives, including the videos they watch. Videos created for video marketing purposes need to be short and punchy, which often creates a challenge writing a script that communicates the call to action (CTA) and compels the viewer to move through the marketing funnel in the shortest amount of time.
One of the most important elements of a great marketing video is a solid script to accompany it. – L. Scott Harrell
Continue reading “How to Write Powerful Scripts for Short Marketing Videos”
Video content is undoubtedly the darling of the digital marketing world. Even though we’re firmly in the era of YouTube, Netflix, and even Twitch, people still can’t get enough video content — and the creative freedom of the format makes it possible to entertain, engage and promote to an extent that’s brutally hard to achieve through text, imagery, or even audio.
You can get results through basic promotion, of course, using video to simply showcase products, relay expert advice, or hype upcoming events. But that’s not all you can accomplish with video. In fact, it’s even better suited to storytelling — something that brings people together and communicates emotion more strongly than anything else. Continue reading “Video Storytelling: What It Means (And How To Nail It)”